Founded: 2007 by four friends (still operational and still friends) Idea: Transform the industry of watches (TRIWA) through contemporary design, modern distribution and creative marketing Distribution: 1200 retailers in 25 markets Office: Studio in central Stockholm which houses a team of 30 people Portfolio: Watches, watch bands, bracelets and sunglasses Design philosophy: We only design what we want to wear ourselves
Really excited to try the Versus Rue Oberkampf watch.
In their own words, the Mens Versus Versace RueOberkampf“is a watch that expresses the energy and decisive character of today’s urban generation, a symbolic rendering of the masculine and sporty soul of Versus Versace”.
The geometric pattern that unites the lugs, case and face is a defining feature, supplying strong character and identity.
The multi-function caliber of Versus Rue Oberkampf adopts three counters that echo the stylistic geometry and reinforce the athletic character of the collection, while the Versus Versace logo at 12.00 completes the aesthetic design with a clear statement of brand identity.
Case: steel – 46 mm Ø WR: 50 m/5 ATM WR: 50 m/5 ATM Movement: multifunction quartz Dial: Blue, three counters, Versus Versace logo at 12.00 position Bracelet: steel, double push button deployment clasp
Last month, March LA.B, the French watchmaking brand whose creations are inspired by the spirit of the Seventies, has arrived in London.
StylePilot was lucky enough to take part of this new exciting chapter for the brand.
March LA.B Watches
March LA.B pays homage to the timeless elegance of vintage watches influenced by founder, Alain Marhic and Creative Director, Jerome Mage’s visions and French savoir faire.
About the brand
In their own words: “As March LA.B approaches a new era in London it will continue to create minimal, elegant and understated timepieces with balanced proportions to compliment the style of today’s urban dandy. These timepieces are refined in their simplicity and assert the philosophy that less is more”.
The brand’s mission
To design timeless styles that will transmit to future generations, following the example set by the most exceptional watches of past decades.
What do they look like?
A Special Edition
To celebrate this landmark moment for the company, March LA.B have launched a special-edition watch in British racing green.
Named after the store’s new home on Lexington Street, the AM69 LEXINGTON encapsulates Soho’s reputation as the home of rock’n’roll and Anglo-Saxon fashion.
March LA.B London Store
The neo-retro time keeper’s first overseas store is perfectly situated in vibrant Soho, an area so iconised by March LA.B’s defining decade.
Every detail of March LA.B’s new store reflects the two passions of founder, Alain Marhic: surfing and the much-loved design from the Seventies. Designed by Frederic Forest and Clementine Giaconnia, the design is rooted in vintage inspiration where visitors are immersed in the timeless elegance of March LA.B’s timepieces. StylePilot was at the launch event and the store is definitely a must see!
The brand’s signature green reigns supreme and a smooth wave of Kvadrat fabric clothes the store in opulence. From the door handle to the drawers, the Iroko wood floor to the rosewood carpentry, the almost kinetic rhythm of colours and fabrics reflects the craftsmanship and beauty behind the watches.
UNDONE, the watch brand democratizing custom luxury timepieces, is excited to release their new, highly-anticipated model, the Basecamp. At StylePilot we couldn’t be more excited to try it on.
In their own words, it is “a modern, high-performance tool watch with on-trend vintage aesthetics, the Basecamp is now the brand’s most durable custom watch in the collection”.
“We’ve been producing top-quality, great looking, customizable watches at UNDONE since 2014” Michael Young, UNDONE Co-Founder. But the Basecamp is really the first of its kind in terms of its utilitarian caliber. We took two years to develop this timepiece and every single detail and complication was considered to make this watch stand out in terms of both form and function.”
So what is so special about the Basecamp watch?
Today, watch crystals are mostly flat. Basecamp’s 3mm crystal is patently arched for a real, retro look. The desired shape took the UNDONE team two years to develop in the lab using LEXAN™, a polycarbonate thermoplastic found in headlamps and motorcycle helmets with 250 times the impact strength of glass.
The connoisseur will notice that one of the most prominent features is the highly-visible orange hour-hand, which is a tribute to one of the founder’s favorite watch brands, Rolex, and their famous Rolex Explorer II. Watch aficionados will also notice the nod to Blancpain’s 50 Fathom ‘sterile’ bezel — the Basecamp featuring that same beloved and uncommon triangle hour pointer.
Exceptionally Legible Unlike most watches, Basecamp boasts three drastically different hands, so the hour, minute, and second are immediately distinguishable. Importantly, the hour hand is the eye-catching hue of vivid orange – striking, and symbolic of safety.
MAKE IT PERSONAL.
With a philosophy that luxury lies in boutique, tailor-made products in small quantities, the Basecamp, like all other models, is made-to-order at UNDONE facilities for each customer. There’s not only a choice between case materials like stainless steel, black PVD, rose gold and gold, but also bezel function types and a personalized display caseback.
Because you can. Staying true to UNDONE philosophy – that individuality matters – Basecamp is yours to customize. Your wrist, your story. Time on your terms.
4 Case Options Basecamp’s 316L stainless steel case comes in four options: silver; gold; rose gold; and matte black. Except the silver case, all the others are thinly vacuum-coated using PVD, for softened shine and heightened hardiness.
3 New Straps While compatible with any 20mm watch bands, Basecamp comes with a new and exclusive NATO strap selection in orange, olive green, and black, in two different coatings. “NATO” is a nickname for the “G10” strap first issued to British soldiers in 1973 – waterproof, fail-safe and easy-to-change.
2 Bezel Choices The choice is between a vintage, understated ‘sterile’ bezel displaying just one lumed pointer to indicate the hour, or the more conventional ‘graduated’ bezel for accurate minute-by-minute measurement (available in May 2019).
Tool watches should be light and compact, and in no way clumsy or cumbersome – they are designed to fuse effortlessly with an explorer’s physique, so they never have to be taken off during a journey. Weighing in at just 66 grams, Basecamp ticks all the boxes (and scales).
Perfect for everyday wear, indoors or outdoors, office, off-site… Sans crown guards, Basecamp has slimmed down to smarten up for all sorts of occasions. At 40mm in diameter and 15mm thick, Basecamp sits snugly on any wrist. Lug-to-lug length is 48mm and lug width is 20mm, allowing easy exchange with all UNDONE 20mm straps.
Basecamp is driven by one of the most reliable and robust workhorse in the industry – the Seiko Instrument Inc. NH35a automatic movement. The Japanese are known for precision and efficiency. The watch fuels up by wrist motion, but can also be wound manually via the crown; fully wound, it’s armed with a 42-hour power reserve.