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March LA.B: The Spirit Of The Seventies

London store in Soho, Lexington Street

Last month, March LA.B, the French watchmaking brand whose creations are inspired by the spirit of the Seventies, has arrived in London.

StylePilot was lucky enough to take part of this new exciting chapter for the brand.

March LA.B Watches

March LA.B pays homage to the timeless elegance of vintage watches influenced by founder, Alain Marhic and Creative Director, Jerome Mage’s visions and French savoir faire.

About the brand

In their own words: “As March LA.B approaches a new era in London it will continue to create minimal, elegant and understated timepieces with balanced proportions to compliment the style of today’s urban dandy. These timepieces are refined in their simplicity and assert the philosophy that less is more”.

The brand’s mission

To design timeless styles that will transmit to future generations, following the example set by the most exceptional watches of past decades.

What do they look like?

BELZA | GRALL. £1,027 RRP.
AGENDA | FOREST. £1,113 RRP.
AM2 AUTOMATIC | GRALL. £1,069 RRP.

A Special Edition

To celebrate this landmark moment for the company, March LA.B have launched a special-edition watch in British racing green.

Named after the store’s new home on Lexington Street, the AM69 LEXINGTON encapsulates Soho’s reputation as the home of rock’n’roll and Anglo-Saxon fashion.

March LA.B London Store

The neo-retro time keeper’s first overseas store is perfectly situated in vibrant Soho, an area so iconised by March LA.B’s defining decade.

Every detail of March LA.B’s new store reflects the two passions of founder, Alain Marhic: surfing and the much-loved design from the Seventies. Designed by Frederic Forest and Clementine Giaconnia, the design is rooted in vintage inspiration where visitors are immersed in the timeless elegance of March LA.B’s timepieces. StylePilot was at the launch event and the store is definitely a must see!

The brand’s signature green reigns supreme and a smooth wave of Kvadrat fabric clothes the store in opulence. From the door handle to the drawers, the Iroko wood floor to the rosewood carpentry, the almost kinetic rhythm of colours and fabrics reflects the craftsmanship and beauty behind the watches.

Where to shop online
Visit www.march-lab.com

Where is the March LA.B shop located?

47 Lexington Street, London, W1F 9AW.

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The New UNDONE Basecamp Watch Timepiece

UNDONE, the watch brand democratizing custom luxury timepieces, is excited to release their new, highly-anticipated model, the Basecamp. At StylePilot we couldn’t be more excited to try it on.

In their own words, it is “a modern, high-performance tool watch with on-trend vintage aesthetics, the Basecamp is now the brand’s most durable custom watch in the collection”.

“We’ve been producing top-quality, great looking, customizable watches at UNDONE since 2014” Michael Young, UNDONE Co-Founder. But the Basecamp is really the first of its kind in terms of its utilitarian caliber. We took two years to develop this timepiece and every single detail and complication was considered to make this watch stand out in terms of both form and function.”

So what is so special about the Basecamp watch?

THE DESIGN

Ultra-Domed Crystal

Today, watch crystals are mostly flat. Basecamp’s 3mm crystal is patently arched for a real, retro look. The desired shape took the UNDONE team two years to develop in the lab using LEXAN™, a polycarbonate thermoplastic found in headlamps and motorcycle helmets with 250 times the impact strength of glass.

The connoisseur will notice that one of the most prominent features is the highly-visible orange hour-hand, which is a tribute to one of the founder’s favorite watch brands, Rolex, and their famous Rolex Explorer II. Watch aficionados will also notice the nod to Blancpain’s 50 Fathom ‘sterile’ bezel — the Basecamp featuring that same beloved and uncommon triangle hour pointer.

Exceptionally Legible
Unlike most watches, Basecamp boasts three drastically different hands, so the hour, minute, and second are immediately distinguishable. Importantly, the hour hand is the eye-catching hue of vivid orange – striking, and symbolic of safety.

WHAT ELSE?

MAKE IT PERSONAL.

With a philosophy that luxury lies in boutique, tailor-made products in small quantities, the Basecamp, like all other models, is made-to-order at UNDONE facilities for each customer. There’s not only a choice between case materials like stainless steel, black PVD, rose gold and gold, but also bezel function types and a personalized display caseback.

Because you can.
Staying true to UNDONE philosophy – that individuality matters – Basecamp is yours to customize. Your wrist, your story. Time on your terms.

4 Case Options
Basecamp’s 316L stainless steel case comes in four options: silver; gold; rose gold; and matte black. Except the silver case, all the others are thinly vacuum-coated using PVD, for softened shine and heightened hardiness.

3 New Straps
While compatible with any 20mm watch bands, Basecamp comes with a new and exclusive NATO strap selection in orange, olive green, and black, in two different coatings. “NATO” is a nickname for the “G10” strap first issued to British soldiers in 1973 – waterproof, fail-safe and easy-to-change.

2 Bezel Choices
The choice is between a vintage, understated ‘sterile’ bezel displaying just one lumed pointer to indicate the hour, or the more conventional ‘graduated’ bezel for accurate minute-by-minute measurement (available in May 2019).

SPECIFICATIONS

Weight

Tool watches should be light and compact, and in no way clumsy or cumbersome – they are designed to fuse effortlessly with an explorer’s physique, so they never have to be taken off during a journey. Weighing in at just 66 grams, Basecamp ticks all the boxes (and scales).

Dimensions

Perfect for everyday wear, indoors or outdoors, office, off-site… Sans crown guards, Basecamp has slimmed down to smarten up for all sorts of occasions. At 40mm in diameter and 15mm thick, Basecamp sits snugly on any wrist. Lug-to-lug length is 48mm and lug width is 20mm, allowing easy exchange with all UNDONE 20mm straps.

Movement

Basecamp is driven by one of the most reliable and robust workhorse in the industry – the Seiko Instrument Inc. NH35a automatic movement. The Japanese are known for precision and efficiency. The watch fuels up by wrist motion, but can also be wound manually via the crown; fully wound, it’s armed with a 42-hour power reserve.

The Basecamp has just been released today!

From £220 RRP for the Basecamp Standard watch.

Shop here >>