London store in Soho, Lexington Street
Last month, March LA.B, the French watchmaking brand whose creations are inspired by the spirit of the Seventies, has arrived in London.
StylePilot was lucky enough to take part of this new exciting chapter for the brand.
March LA.B Watches
March LA.B pays homage to the timeless elegance of vintage watches influenced by founder, Alain Marhic and Creative Director, Jerome Mage’s visions and French savoir faire.
About the brand
In their own words: “As March LA.B approaches a new era in London it will continue to create minimal, elegant and understated timepieces with balanced proportions to compliment the style of today’s urban dandy. These timepieces are refined in their simplicity and assert the philosophy that less is more”.
The brand’s mission
To design timeless styles that will transmit to future generations, following the example set by the most exceptional watches of past decades.
What do they look like?
A Special Edition
To celebrate this landmark moment for the company, March LA.B have launched a special-edition watch in British racing green.
Named after the store’s new home on Lexington Street, the AM69 LEXINGTON encapsulates Soho’s reputation as the home of rock’n’roll and Anglo-Saxon fashion.
March LA.B London Store
The neo-retro time keeper’s first overseas store is perfectly situated in vibrant Soho, an area so iconised by March LA.B’s defining decade.
Every detail of March LA.B’s new store reflects the two passions of founder, Alain Marhic: surfing and the much-loved design from the Seventies. Designed by Frederic Forest and Clementine Giaconnia, the design is rooted in vintage inspiration where visitors are immersed in the timeless elegance of March LA.B’s timepieces. StylePilot was at the launch event and the store is definitely a must see!
The brand’s signature green reigns supreme and a smooth wave of Kvadrat fabric clothes the store in opulence. From the door handle to the drawers, the Iroko wood floor to the rosewood carpentry, the almost kinetic rhythm of colours and fabrics reflects the craftsmanship and beauty behind the watches.
Where to shop online
Visit www.march-lab.com
Where is the March LA.B shop located?
47 Lexington Street, London, W1F 9AW.