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How To Become A BALR

An international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. Worn by the likes of Cristiano Ronaldo, Dani Alvez, Neymar Jr, Roberto Firmino, Adriana Lima, Usher to name few, the brand has also collaborated with other global fashion players such as Puma, Rolex and Swarovski.

For SS22, the collection is split into two ranges, Las Vegas and Ibiza Getaway

The Las Vegas range

The new BALR. LAS VEGAS collection invites innovation in both design and print. Clean cut comfortability meets a vibrancy in colour, creating the perfect product of both craft and creativity. This season luck lies with the 7’s and aces abstracted atop transitioning tees, hoodies and bombers; a celebration of all things bright, beautiful and blazing from the Neon Capital of the World.

The Ibiza Getaway

BALR. IBIZA GETAWAY, sees serenity find style in a collection that effortlessly envisions hot days tempering to cool nights. Lighter tones of blue, pink and brown reflect the change in season while BALR.’s classic logomania makes for the perfect printed pattern or hexagonal hardware. See the Spanish sun set in a range of tees, trunks and tracksuits that simply smile with the summer.

Stocked at SelfridgesAccent, and Harvey Nichols to name a few

Accessories starting from £45.

Apparel going up to £800


About BALR

BALR was founded in 2013 by professional football players and is a luxury lifestyle brand.

BALR is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. The Amsterdam-based brand has created a complete range of high-quality items that inspire to live the life of a BALR.

Founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus, BALR. is the embodiment of a modern lifestyle brand. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream.

We all have dreams of becoming a great and successful person. Greatness is not something that happens as a result of a careful selection process. It happens by taking action! You will not only find it in the big achievements of your life; you will find it in every little detail of how you live your life in style. It is about aiming high. Not taking no for an answer. And persevering where others before you have given up.

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