Superdry has just launched a new campaign and it’s called My Way. This did throw me back to year 1969 (even if I wasn’t born) and to Sinatra’s iconic song ‘My Way’.
This made me revisit the lyrics of this old time classic. Just go to Verse 5: For what is a man (…) To say the things he truly feels, and not the words of one who kneels (…) And did it my way
Meaning that of you are not living your own life, but rather the one you are told to live, then you are not living at all.
Superdry you’ve nailed it: you have to stay true to yourself. That is the only way you can truly be free. They have worked with an amazing collective of seventeen individuals brought together to express their own unique style. Follow their stories below.
In Superdry’s own words: “Whoever, wherever, whenever, however – style is never set in stone. Mixing style has been in our DNA since day one., whoever you are, wear it your way”.
Some of their stories below:
PRESLEY GERBER (left) MODEL / SURFER / NY / LA / 2019 Presley is based in L.A. and is the son of international supermodel Cindy Crawford. Presley says that for him, family is everything and that his sister Kaia is the person he looks up to most. He’s the classic American heartthrob who loves extreme sports and adventure.
JAZZIE (center) MODEL / BARCELONA / LDN / 2019 Jazzie was born in Barcelona but currently living in London. He lives, breathes and sleeps football. He has an incredibly calming presence and a wicked street style.
CHRIS EUBANK JR (right) SUPER MIDDLEWEIGHT BOXER / LONDON / 2019 Son of Chris Eubank Senior, Chris is a professional British boxer and 2x IBO Super middleweight world champion. He takes after his dad not only in his boxing style, but also in his fashion style. His dad’s style famously reinvented fashion for the sportsman.
Shirting is one of the easiest areas to refresh in our style arsenal, but with such a vast array of designs to choose from, where do you begin? Our easy to follow guide will help you sort your Oxfords from your Marcellas, and have you looking crisp and polished whatever the occasion.
The White Shirt
A backbone to both formal and casual looks,
the white shirt remains a timeless menswear classic. With formal white shirts
(defined by a stiff collar and long sleeves, sometimes with double cuffs),
gents with a stockier or larger frame should opt for the classic fit, which
offers a little more room. For slimmer gentlemen, opting for a closer slim cut
can bring a more modern feel to the look. Lightweight casual white shirts are a
great option for summer, and a loose-fitting linen or cotton style will be
cooling whilst lending an artistic touch to your outfit.
Where to wear it: To work with your weekday tailoring, formal events and off-duty
occasions layered beneath knitwear
Style tip: For a casual summer take, try a loose-fitting linen shirt with a pair of pastel chinos and loafers. Finish by nonchalantly rolling up your sleeves.
The Oxford Shirt
A menswear staple, every man will have one
or two of these in his wardrobe. A casual style, the Oxford shirt is identified
by its Oxford cloth, usually made of cotton or linen and woven with a fine
basket-weave. Some Oxfords have a chest patch pocket, others are pocket-free
and can either be plain or printed. Collars are often of the button-down
variety. A casual classic, Oxford shirts are lightweight and ideal for layering
with knitwear, or wearing solo in accordance with the season.
The Oxford shirt is a great all-rounder and can easily be smarted up with
tailoring, or worn casually with denim. During colder spells, pair with a tweed
blazer, swapping for a navy cotton jacket when the weather warms. On down days,
simply team with a pair of indigo jeans and pop-colour diving loafers
Where to wear it: During casual weekends paired with chinos or denim, or smart- casual occasions with tailored trousers and a blazer.
The Printed Shirt
Menswear is largely dominated by solid
tones, so a printed shirt can add a welcome dash of pattern to your aesthetic.
Whether you opt for an artful micro-print style, a traditional check or stripe
or a bold floral print, a printed shirt will bring a fresh dimension to plain
wardrobe staples. If a more subtle approach is your aim, a geometric
micro-print shirt is a great way to introduce pattern in a quieter fashion,
while the check shirt remains an essential ingredient in today’s menswear
offering. For the more daring gent, an abstract or bloom motif is will lend a
summery edge to any casual look.
Where to wear it: To offices with a creative outlook, after-hours drinks, weekend
Style tip: It’s best to avoid pattern overkill. If you’ve opted for a printed shirt, pair it with solid-tone separates for a more considered approach. A micro floral-print shirt will look great layered with a slim-fitting navy blazer and dark-hued denim.
The Short-Sleeve Shirt
Previously seen as a relic of our
grandfather’s closet, short-sleeve shirts are back in a big way. Cotton or linen,
plain or printed, the style is the perfect for the warmer months, making them a
holiday wardrobe essential. Hawaiian shirts have shaken off their Magnum P.I.
and tasteless tourist associations, and have become a bona fide summer style
necessity, with high-end and high-street designers creating luxe, contemporary versions.
Short-sleeve shirts have equal styling merit with shorts and sandals as they do
with tailored trousers and chinos.
Where to wear it: Holidays in warmer climes, sultry days in the city, barbeques and
summer outdoor jaunts
Style tip: Avoid dressing up a short-sleeve shirt too much, and leave it out of formal office ensembles. It definitely still works best in casual situations. Invest in a dark-hued Hawaiian shirt for your next jet-set break to warmer climes and team it with a pair of light grey linen shorts, leather sandals and your favourite retro-inspired sunnies for a nonchalant holiday look.
The Dinner Shirt
The dinner shirt or dress shirt is a style
we see less and less of these days with the relaxation of dress codes and the
waning of black-tie events. Traditionally worn with a dinner suit, the style is
identified by a pleated, plain or textured pique ‘bib’ front (known as a
Marcella shirt) and double cuffs and is fastened with either enamelled metal
dressed studs, or buttons. This style of shirt can have a wing collar or a classic
spread collar. Traditional dinner shirts are cut in a classic fit, but
contemporary slim fits are a considered choice, particularly if you’ve opted
for a close-fitting jacket.
Where to wear it: Formal black tie functions
Style tip: Don’t feel obliged to opt for the more ubiquitous wing collar when choosing a dinner shirt. A classic spread collar offers a neater look as it folds over the neckband of your bowtie and keeps it in place. This is particularly useful if you don’t know how to tie your own bowtie and wish to conceal the clip and adjuster.
blazer is a key component of the modern man’s style offering. It smartens up
casual looks with a tailored edge, yet exudes a more relaxed impression than a
suit. It will pair equally well with a denim and tee combination, or a crisp
shirt and tailored trousers.
believe the garment’s name is derived from the navy uniforms made for the crew
of the HMS Blazer in 1837, others claim it was due to the ‘emblazoned’ family
and school crests that were applied to 19th century blazers. Whatever
the origins of its name, its adoption into mainstream menswear stemmed from the
necessity of a casual style of jacket to thrown on at more laid-back occasions.
Here, we take a look at the crucial styles and factors to consider when investing in this wardrobe all-rounder.
The Cotton Blazer
A cotton blazer is suitable for dressing up a fine-gauge knit during transitional months, or pairing with crisp shirting and crew-neck tees during warmer weather. A navy two-button style is a wardrobe failsafe you can rely on time and again; the shade is timeless and will complement both micro-print patterns and solid colours layered beneath.
Where to wear it: To the office with your formal shirting and silk accessories, at the weekend with a crew-neck tee or merino knit. You can’t go wrong at most smart-casual occasions with a navy blazer.
The Wool Blazer
Given that the British climate is generally of a cooler persuasion, a wool blazer is an indispensable style suitable for wear throughout most of the year. A quality virgin wool or mohair blazer in a neutral shade will prove its worth and versatility each season, and retains warmth while remaining breathable.
Where to wear it: Wear it in the week dressed up with a striped silk tie and a crisp poplin-cotton shirt, or try it with an Oxford shirt and lean indigo denim for weekend drinks. Finish the look with leather derby shoes for the office, or penny loafers at the weekend.
The Linen Blazer
has enjoyed a resurgence in popularity in recent seasons, and its suitability for
warmer climes makes it ideal for maintaining a polished appearance in summery
conditions. The fabric is renowned for its cooling, lightweight qualities due
to the breathability of natural linen fibres.
Where to wear it: Holidays to tropical climates or warm Mediterranean city breaks. Linen is also acceptable city wear in summer for those who want to beat the heat while remaining smart. Try it with a minimalist white polo tee abroad, or chinos and an open-collar shirt in town.
The Tweed Blazer
fabrics have been big news in menswear design for successive seasons, with
designers and brands reinterpreting this traditional British fabric in a modern
context with slimmer, more contemporary cuts. The dense weave of tweed cloth
means it retains warmth exceptionally well, explaining why it was used in the
past exclusively for outdoor sports. This makes it the perfect way to combat
the cold and damp British winters.
Where to wear it: Traditionally confined to the country, tweed has now made its way into the urban closet. Sunday lunch, weekend drinks, or strolls in the rural wilds are all acceptable occasions to don a tweed number. Wear it with sturdy boots in the country or polished leather brogues in town.
The Double-Breasted Blazer
double breasted blazer is rather like sartorial marmite – you either love it or
hate it. There’s certainly been a concerted effort to reinterpret this style
for modern tastes, and retailers from high-street to high-end are full of them.
Appearing a touch more formal than the single breasted, the overlapped,
double-button front creates a structured silhouette that broadens the
shoulders, offering a more masculine shape. It’s ideally suited to gents with
taller, more slender frames – avoid it if you’re shorter and stockier as it
broadens the chest and will make you appear squatter.
Where to wear it: In the city for work or play – it can transition nicely from the boardroom to after-hours dinner, and will make a sharp impression on a date. Try it with a lightweight cashmere roll-neck and printed silk pocket square for an elegant retro-inspired look.
the right fit for a blazer can be a bit of minefield, but following our simple
guide below will hopefully find you one that fits like a glove.
ideal sleeve length should finish just on your wrist bone and show about 2cm of
your shirt cuff. It shouldn’t be approaching your knuckles, nor should it be so
short that it shows your entire shirt cuff.
hem of the blazer should finish at your knuckles. It shouldn’t extend beyond
this and shouldn’t finish above the wrist (unless specifically a cropped
The Front Fastening
fastened, the jacket should sit comfortably showing the loose outline of your
waist. The material should not be ruching or pulling (too small), not should
there be so much excess fabric that your body shape is lost (too large).
Whether you’re wearing a two-button or three-button blazer, always leave the last button unfastened.
The shoulder seam of the blazer should sit naturally on the end of your shoulder. If it’s too small, the jacket will pinch and ruche around the shoulders, too large and the seam will be drooping over the edge of your shoulder.
ESSENTIAL HINTS & TIPS
Buying your blazer
synthetic fibres – they don’t breathe like natural cloths and ultimately won’t
last as long
buy into trends if they don’t suit you. You may be reading about the virtues of
the double-breasted blazer everywhere, but if you have a shorter, stockier
frame, it’s only going to make the situation worse
what you’re comfortable with – everyone has their own taste in apparel, and
rules are there to be broken, so if you feel like wearing a tweed jacket to the
office, go for it, but keep the rest of your ensemble smart and city-appropriate
just buy the first thing you see – do you research into brands to find the
perfect fit. Many brands have a signature cut which will suit certain
individuals, and once you’ve found yours, you can return to the brands each
season knowing what to expect
How to Care for your blazer
your blazers a rest – don’t wear the same blazer day after day. Instead, invest
in several and rotate them. Hang your blazer up after a day’s wear and let it air
before putting it back in your wardrobe
rid of those flimsy wire hangers you have left over from your last dry-cleaning
trip and invest in some broad-shouldered wood hangers for your blazers. These
will help maintain the shape of your blazer
dry clean too often. The dry cleaning process uses chemicals which gradually break
down material fibres with each treatment. We recommend dry cleaning no more
than twice a year for each garment to prolong its lifespan.
Whether you’re in the market for a pair of polished Oxfords for the office, a set of solid boots for outdoor pursuits or some sandals for an escapade to warmer climes, our ultimate footwear guide will ensure you are well-shod in all situations.
With their distinctive punched and wingtip detailing, the brogue is one of most traditional lace-up styles in the modern man’s shoe compilation. The decorative punched details are the key to shoe’s name: they were originally perforations to allow drainage when crossing damp bogs – ‘brogue’ is derived directly from this. Sturdy, versatile and striking the perfect balance between smart and casual, the brogue makes an easy pairing with tailored trousers, denim and chinos, making it a suitable style companion to most outfits. With a marked return to heritage dressing in menswear, the brogue has become an indispensible footwear investment.
Developed from a short boot with side slits popular at Oxford University in the 1800s, the Oxford shoe is the most formal footwear style today. Simple and clean-cut, they feature a ‘closed lace’ design, where the bottom of the lacing panel has been stitched to the front of the shoe (the vamp). Oxfords tend to be constructed from smooth leather and feature a simple toe-cap design, although variations in suede and other materials are common. The shoe of choice for city gents on office-bound days or formal functions, the classic Oxford is best styled with tailoring.
A more casual and multi-faceted take on the Oxford, Derby shoes feature an open-lace construction, (in contrast to Oxfords) where the bottom of the eyelet lace panels have not been stitched to front of the front of the shoe (the vamp). Suitable for wearing in both casual and dressier situations, the Derby shoe can be crafted from leather or suede and usually sports a simple clean-cut design, but can also feature a toe cap.
Best foot forward: Heavier-soled lace-ups tend to look better on well-built men. If you have a slimmer profile, opt for a less chunky construction. Extend the lifespan of your leather shoes by investing in a good wax-based shoe cream and giving them a good polish and buff once a fortnight. With suede shoes, use a quality suede brush and a waterproof protector spray to keep them in order.
The Hiking and Work Boot
Inspired by the footwear of explorers and working-class labourers of yesteryear, these heavy-duty designs have come to dominate the men’s boot market in recent seasons – largely due to designer’s proclivity for mountaineering gear and heritage dressing. No longer the preserve of the intrepid country rambler, this type of boot has found its way from the country to an urban setting and is ideal for tackling city pavements in challenging weather. With a lace-up front and a solid grip-sole, these study boots afford superb support for keen walkers and will also lend a rugged finish to any look. Wear them year-round with jeans and chinos, lightweight sporty jackets, textured knits and woollen peat coats.
The Chelsea Boot
Since their rise to popularity in the Sixties, Chelsea boots have earned cult status. Identified by their slip-on design featuring elasticised ankle inserts and a round or slightly pointed toe, Chelsea boots are ideal for the gent who wants to introduce a hint of rock ‘n’ roll attitude into his aesthetic. Designs are traditionally in leather or suede, with contemporary styles featuring details such as colour-pop inserts and metallic embellishments. Chelsea boots look their best when worn with slim or skinny jeans, or close-fitting trousers.
The Desert Boot
Also known as the Chukka boot, the style owes its name to the footwear worn by British troops engaged in the Western Desert Campaign during the Second World War. Typically made of suede or leather, these softly constructed boots feature a simple open-lace construction, a crepe sole and round toe. Comfortable and lightweight, Desert boots are a smart choice for the warmer months and will easily pair with all your casual apparel. Opt for a colour-pop or pastel hue to put a contemporary spin on your summer footwear.
Best foot forward: Boots are by nature are more casual than shoes, so pair them with your weekend looks unless you work in a more creative office where the dress code is more relaxed. Invest in a few pairs that will see you through the seasons: hiking and work boots will help you keep a firm footing in inclement conditions, whilst desert and Chelsea boots are an astute choice for the warmer months.
LOAFERS & MONK STRAP SHOES
The Penny Loafer
This classic style, usually crafted from leather or suede is defined by its simple slip-on design which features a cut-out detail on the front of the shoe. The smartest type of loafer, it’s easily adapted to wearing with tailored trousers and denim alike. Opt for classic tan, black and navy colours in the cooler months, swapping for jewel-tone or pastel-hued suede designs in the summer season.
The Tassel Loafer
A more casual style than the Penny loafer, this shoe is guaranteed to lend a dash of natty charm to your aesthetic. Featuring signature tassel fringing on the front, this preppy design can trace its origins to the colleges of 1950s America. Try them with lean dark-hued denim or tweed trousers for a sophisticated nod to vintage mode.
The Driving Loafer
These softly-constructed loafers feature a heelless sole, with leather lace detailing around the upper and front and a bobble-grip sole designed to provide firm traction on the pedals of a car. An easy summer style, they can be worn with almost any casual leg wear option.
The Monk Strap Shoe
A stylish alternative to lace-ups, monk straps have a decidedly elegant edge over other traditional shoes, and strike a well-executed balance between a formal Oxford and the more casual Derby. Defined by their buckle and strap fastenings (single or double straps are the norm), these shoes evolved from the footwear worn by 11th century monks, who appreciated the hard-wearing and practical design. Simply team them with a suit in the week or with your tailored chinos and knits at the weekend and they’ll earn you instant style credibility.
Best foot forward: Loafers are a superb smarter footwear option for the warmer months. Try wearing them sockless (or with invisible socks) and roll up your chinos or jeans a few centimetres for a fresh, contemporary look.
SANDALS & SLIP-ONS
The Fisherman Sandal
Fisherman-style leather sandals, which owe their origins to the ancient coastal communities of the Mediterranean, have made a big comeback in recent seasons. Designed so that water could easily drain out (essential when working on a fishing vessel), these traditional shoes will lend a dash of heritage charm to your feet. They’re versatile too, pairing equally well with both shorts and smarter trousers.
The Modern Sandal
Designed with a solid platform and an easy slip-on, slip-off design, these are ideal for wearing in exotic lands where removing your shoes before going indoors is customary. The airy open-toed construction of these styles gives your feet a chance to breathe after being incarcerated in darkness for the best part of the year.
With their jute sole, lightweight construction and breathable canvas upper, espadrilles are great for gents that want put a summery spin on their footwear, without exposing their toes. They make the perfect style partner to a striped Breton tee and tailored shorts.
Best confined to the pool, the humble flip-flop serves the wearer well in situations where water is a constant feature. Remember to pack a pair in your suitcase to wear with your favourite poolside apparel.
The Boat Shoe
This instantly recognisable style is crafted from leather or suede and sports signature lacing around the upper, and a leather lace-up front. First emerging in the 1930s with the rise of maritime pursuits amongst the leisured classes, these shoes are designed to have a firm grip on wet surfaces, making them ideal for wearing in places where water may come into the mix.
Best foot forward: Sandals were previously viewed as strictly holiday-wear only; this is no longer the case. A pair of minimalist sandals will look great worn in the city on a hot summer’s day with a pair of tailored shorts.
It is not often that you get blown away by a new fragrance. At StylePilot we’ve tried the Golden Serenade by JUSBOX. We fell in love with its strong body, its unique notes of pure oud oil, amber and saffron.
This extrait de parfum is a unique fragrance. Wearing it is a real statement itself.
It is inspired by the first gold record that was awarded to Glenn Miller and his band in 1942 for the sales of 1 million records.
THE JUSBOX PERFUMES BRAND
Jusbox is an exclusive range of perfumes whose concept is based on the similarity between perfume and music. Music is indeed the key inspiration for all their fragrances.
Music and Perfume share a similar and extraordinary power: intensely and yet involuntarily they both have the ability to bring back the most hidden emotions and memories. A smell that marked a specific moment in your life comes back and suddenly makes unforgettable memories re-emerge. In the same way, hearing a song that meant so much to you instantly touches your soul, recalling moments you thought you had forgotten.
It is no coincidence that music and perfume both speak the common language of notes. The perfumer, just like the musician, plays notes and accords to compose superb and touching harmonies. Sometimes the language of perfumery may appear difficult and hard to decode and this is why Jusbox makes use of the language of music, usually more familiar, in order to make everyone clearly understand the true essence of its perfumes.
A COLLECTION OF NOTES
Icons Collection takes its inspiration from musical and generational icons emerging from social, historic, cultural and artistic contexts, lending their voice to the messages, emotions, ideas and trends of their times.
Genres Collection interprets the characteristic rhythm, the emotional force, character and historical and cultural background of a musical genre. Musical genres are the soul of a nation, of generations and social and political movements and are indelibly ingrained within us.
Music Matters is inspired by the benefits that both music and perfume can have on our soul. It doesn’t matter which genre, music has the power to inspire multiple responses – physiological, emotional, cognitive and behavioural – at a very personal level. In the same way, scents can be used to enhance and improve our well being, thanks to the aromatherapy effects of its ingredients.
Everything in the world of Jusbox is ispired by music, even the packaging. The squared, modern, elegant, ergonomic bottle is a 78 ml to pay homage to the first phonographic disc that was 78 rpm. On its top, the cap celebrates the most well known auditory mean in the history of music: the vinyl. The rigid soft touch box is similar as shape and opening to a CD box. Inside you will find a leaflet that explains the inspiration and mood of each perfume.
In this gifting season, there couldn’t be a better treat than to try out this beautiful Travel Set from Clive Christian.
For the connoisseurs Clive Christian Perfume is a leading independent British perfume house with a vision to create the world’s finest perfumes. The brand’s predecessor, the Crown Perfumery Company established in 1872, is the only house ever to have been granted permission to use Queen Victoria’s crown on its bottles. An image that defines every bottle of Clive Christian perfume to this day.
WHAT CAN I EXPECT? CITRUS ORIENTAL SPICY WOODY
The Original Collection masculine edition travel set, combines 1872, No1 and X into three compact bottles. This exquisite set is presented in a luxurious black coffret holding each miniature perfume perfect for travelling or gifting.
Delve into the Original Collection men’s perfume travel set and discover their complex & intense masculine perfumes. Offering the same intensity and concentration as the 50ml or 100ml, but allows the user to explore the delights and variations between all perfumes in the Original Collection masculine range.
MASCULINE EDITION No1
20% Perfume Concentration. An Oriental that is understated yet distinctive. The base notes of precious 50 year-old Indian sandalwood, powdery musk and vetiver add a rich warmth, enveloping the wearer in a balmy veil of fragrance.
Did You Know? Refined Strength – Sourced and composed using the rarest, most precious ingredients from around the world, this perfume is fully deserving of its name. It perfectly embodies the founding pillars of creativity, craftsmanship and provenance, which are at the heart of the Clive Christian brand.
MASCULINE EDITION X
Spicy Woody 20% Perfume Concentration. This distinctive perfume combines Cardamom, Orris and Cinnamon to create a spicy, woody perfume. It is soft, warm heart note makes it equally appealing to both men and women.
Did You Know? Cardamom is one of the world’s most ancient spices, and next to saffron and vanilla it is one of the world’s most expensive ingredients.
MASCULINE EDITION 1872
Citrus Woody 20% Perfume Concentration. Earthy, woody notes and fresh green resins fuse to produce an invigorating, spicy Citrus. Quite unlike anything else, it leaves a hint of mystery and an intangible richness.
Did You Know? Bound By History – This perfume pays tribute to the year the original company was founded, when Queen Victoria recognised its contribution to British excellence by granting the use of her crown as part of the design of its bottles.
Clive Christian Perfume is the world’s leading independent Perfume House. From the sparkle of each chandelier teardrop to the breathless luxury captured in every crown-topped fragrance, Clive Christian is the pursuit of passion and perfection. Beauty, indulgence and timeless elegance, it’s an empire built with a global mind-set and British heart. All Clive Christian Perfumes contain between 20-25% pure perfume, and are made using the finest ingredients from around the globe.
With the gifting season being just around the corner we thought it would be great to have a look at the Cash Wallet from Wingback.
It’s love at first sight what we love the fact that each Wingback wallet is handmade to order in their London studio using a single piece of hand-picked tanned but untreated Italian leather.
Wingback has combined the handmade process with a choice of leather colour and each wallet being truly unique.
In Wingbacks own words : “The Wingback Cash Wallet embodies the design values we stand for: Useful. Minimal. Beautiful. With ease of use always at the heart of our products, the Cash Wallet has been designed to allow access to your cards from the top, even when it’s closed so your notes stay secure.”
Holding 4-6 cards and up to 20 notes, the wallet is secured with an elegantly machined fastener cut from a solid block of brass or stainless steel.
What else do I need to know?
The Wingback Cash Wallet comes in a choice of five natural colours and you can select one of seven thread colours and either machined brass or stainless steel for the fastener cap to create the perfect bespoke wallet. The Wingback craftsmen and women can personalise each wallet with up to 20 laser etched characters on the front and up to 35 on the inside, making it the perfect personalised gift.
How much does it cost?
Wingback Cash Wallet has a starting price of £60, with personalisation £70 from Wingback London. How are they made? Watch the below video.