The BALR. x ISHU collection is an exclusive line of premium unisex garments that give the wearer a sense of empowerment through unparalleled protection and privacy, with the ability to block out unwanted flashes and outsmart the spotlight using pattern technology.
Amsterdam born, luxury lifestyle brand BALR. partners with London-based technology and fashion brand ISHU to deliver a transformative collection, which uses innovative sunlight technology to distract and distort. When taking a photo, the unique fabrics containing thousands of nano-spherical crystals reflect the flashlight back into the camera resulting in images where the wearer is blacked out.
Popular with celebrities such as Beyonce, Jay-Z, Usain Bolt, Jaden Smith Nick Jonas, Priyanka Chopra and Paris Hilton to name a few, this unique collaboration features a tracksuit, tees and a poncho that when photographed only show the item of clothing rather than the person wearing it. Alongside this sits footwear and accessories featuring the iconic ISHU print.
The collection is available at www.balr.com and www.maisondefashion.com
About the brands
An international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. Founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus, BALR. typifies the modern, aspirational lifestyle of an athlete. The brand has also collaborated with other global players such as PUMA, (RED), Samsung, and MINI Cooper and designing a fan jersey for Manchester City Football team. Over and above the apparel BALR. lifestyle brand sells everything from branded Golf Carts to Vespas to Beds all in keeping with the brand ethos of luxury, style and aspiration.
Founded by London-based tech fashion entrepreneur Saif Siddiqui, ISHU is best known for blurring the lines between fashion and technology using innovative fabrics to black out unwanted flash pictures and videos, providing protection from digital privacy intrusion. ISHU seeks to use its design and products to raise awareness for energy poverty by donating and providing solar solutions with ISHU products sold.