This summer, FILA has created a fresh, vibrant summer collection to help you find your freedom. Vibrant yellows, pinks and greens sit alongside FILA staples with classic track tops in the iconic FILA red, white and blue.
The SS21 campaign represents all aspects of the 110-year-old Italian brand using ambassadors to represent each element. Stepping out to the streets of East London, we see how you can find your freedom in FILA SS21 collection.
Splitting the brand into four key categories, activewear, streetwear, fashion, and heritage FILA has appointed ambassadors to represent each aspect of the brand.
- ACTIVEWEAR: Stefani Nurding (pro-skateboarder), Starr Kiely (Dancer in Diversity), Arum Akom (Tennis coach)
- STREETWEAR: Judah Williams, Lucas Wright, Pia Kristine Cruz
- HERITAGE: Jack Fincham, Alex Gildea Trott (Football presenter), DJ Spoony (Renowned House and Garage DJ)
- FASHION: Angelo Mitakos (Fashion Editor, GQ) Itunu Oke (Fashion Editor, Vogue)
Watch the video
PHOTOGRAPHER: BRENDAN FREEMAN
VIDEOGRAPHER: HENRY GILL
HAIR: ELLIOT MCQUEEN
MAKE-UP: JESSICA KELL