It is not often that you get blown away by a new fragrance. At StylePilot we’ve tried the Golden Serenade by JUSBOX. We fell in love with its strong body, its unique notes of pure oud oil, amber and saffron.
This extrait de parfum is a unique fragrance. Wearing it is a real statement itself.
It is inspired by the first gold record that was awarded to Glenn Miller and his band in 1942 for the sales of 1 million records.
THE JUSBOX PERFUMES BRAND
Jusbox is an exclusive range of perfumes whose concept is based on the similarity between perfume and music. Music is indeed the key inspiration for all their fragrances.
Music and Perfume share a similar and extraordinary power: intensely and yet involuntarily they both have the ability to bring back the most hidden emotions and memories. A smell that marked a specific moment in your life comes back and suddenly makes unforgettable memories re-emerge. In the same way, hearing a song that meant so much to you instantly touches your soul, recalling moments you thought you had forgotten.
It is no coincidence that music and perfume both speak the common language of notes. The perfumer, just like the musician, plays notes and accords to compose superb and touching harmonies. Sometimes the language of perfumery may appear difficult and hard to decode and this is why Jusbox makes use of the language of music, usually more familiar, in order to make everyone clearly understand the true essence of its perfumes.
A COLLECTION OF NOTES
Icons Collection takes its inspiration from musical and generational icons emerging from social, historic, cultural and artistic contexts, lending their voice to the messages, emotions, ideas and trends of their times.
Genres Collection interprets the characteristic rhythm, the emotional force, character and historical and cultural background of a musical genre. Musical genres are the soul of a nation, of generations and social and political movements and are indelibly ingrained within us.
Music Matters is inspired by the benefits that both music and perfume can have on our soul. It doesn’t matter which genre, music has the power to inspire multiple responses – physiological, emotional, cognitive and behavioural – at a very personal level. In the same way, scents can be used to enhance and improve our well being, thanks to the aromatherapy effects of its ingredients.
PACKAGING
Everything in the world of Jusbox is ispired by music, even the packaging. The squared, modern, elegant, ergonomic bottle is a 78 ml to pay homage to the first phonographic disc that was 78 rpm. On its top, the cap celebrates the most well known auditory mean in the history of music: the vinyl. The rigid soft touch box is similar as shape and opening to a CD box. Inside you will find a leaflet that explains the inspiration and mood of each perfume.
A GREAT CHRISTMAS idea?
